this is something I am trying to beef up, any suggestions?
I want it to be as little theory as possible, keep basic.

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an “I owe you” left off the table

Money

There are very few people really asking for what they deserve in this land. You have many cases of people demanding way more than they deserve, usually this is your boss, your manager or your foreman; generally it is the people who tell you what to do without asking you what you think. These are the people that already have more than you; they think they are entitled to even more. It is the way professional hockey players and owners act as if one million isn't enough.